Share on Share on Here is a satirical look at how a startup can make money by taking a leaf out of a company's savvy move to bring a coveted product to the masses at an unprecedentedly low price.
Marketing cost you spend Rs 0 Grab the attention of world media and get featured in leading newspapers, websites, and news channels like BBC.
Make the rounds on Facebook, Twitter and other social media. Indian media will definitely feature you without knowing the facts as people love to hear about how awesome the product is and how awesome the Indians are. Fix a date to launch a product you spend Rs 5,00, Fix a date to launch your product.
Many are already financially doomed. Is this the end? The answer is an overwhelmingly NO.
The date should be near the dates when the government has a campaign going on, like a Make in India event in Maharashtra. You don't even have to call media for the event as they will definitely come without invitation.
Get five cheap China-made phones and paste your brand sticker on the same. Have some pretty models hold your phones and make news.
In your Terms and Conditions page just mention a condition: 'If due to any reasons we are unable to deliver the phone in the next six months, we will refund the money'.
So you end up getting Rs crore.
Now, promise a delivery in the next six months or definite refund. Take this Rs crore and deposit it in the bank for six months where you earn nine per cent interest.
So you end up getting an interest of Rs 6. After six months refund the Rs crore collected from customers and pocket the Rs 6.