But when it comes to web video, does fame equal fortune?
That depends on how much money you expect to make. While most successful viral videos tend to earn hundreds or even thousands of dollars, the biggest hits — which are rare — can generate more than a million, according to Daniel Fisher, senior vice president of audience solutions at London-based video monetization firm Rightster.
Typically, those videos get seen by next to no one. Successful videos get picked up by a thought leader, says Fisher, which is either an Internet personality, celebrity, or other prominent figure. Once someone with lots of social influence shares a video, its reach is accelerated rapidly, and thousands of people start watching and sharing it instantly.
On YouTube, you can monetize your video with the AdSense program, which places ads before, inside, or near your watch people make money. How much your video earns depends on a number of factors, including the types and pricing of ads that run with your clip.
Video ads alone can generate a healthy amount of money. And these Quora users have many more first-hand stories about how much money they made with their videos. Another way to make money on viral videos, says Fisher, is to license them — and this is where companies like Rightster help make deals happen.
Work with brands as an influencer or affiliate. Whether you want to earn money on YouTube without creating videos or as a content creator, joining the YouTube Partners Program and setting up monetization is a vital step. Click the icon for your account in the top right corner. Click YouTube Studio. Read and agree to the YouTuber Partner Program terms.
These firms may offer you pennies on the dollar to use your video, and can lock you into restrictive contracts. It also has extensive contacts and can market your movie to partners that may be interested in featuring your clip. Honey Badger the Watch people make money.
Honey Badger the stuffed animal. Honey Badger the Christmas ornament! But can those tchotchkes make you rich?
Are those reports true? The best way to find out is to upload a second clip of your own and find out.