In fact, quite often when people think that they are saving money they are actually being penny wise and pound foolish, and are hurting their businesses. No matter how many times you multiply a zero, the grand total of all multiplications will always be zero. If success came at no cost, everybody would be a millionaire, right?
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The reality is that sometimes you have to spend money to make money. But what exactly should you invest in to grow your online business?
Choose the Right Technology Stack Hosting has become extremely affordable, almost to the point of it being silly. You can get it for a few dollars per month.
You Need to Spend Money to Make Money (Here’s Why)
So why would you want to spend more than that? Website loading speed might not seem like an important issue.
It can be challenging to decide when to cut expenses and when to put money out in hopes that you get a big return. There, you get twice the foot traffic you would on an aisle, and you can make your display more open to both lanes of traffic. Hire a PR firm. The keyword here is that it might happen, with the right firm and the right product story.
Meanwhile, the majority of mobile landing pages they analyzed take twice as long to load. Our research has been eye-opening.
To put that into perspective, a single blink of an eye lasts between and milliseconds. But the data is clear — speed matters. And hosting is a major factor when it comes to website loading speed. Technology stack Another important thing to consider is uptime. And what is the most important factor when it comes to downtime? A problem with one of them might impact the performance of your website.
Or are you losing money because of the suboptimal performance of your website? Investing in premium managed WordPress hosting will help you to optimize your website for speed, minimize downtime, and get reliable support if you run into any problems. Kinsta even offers free hack fixes if your WordPress site is compromised. Redundant code, unnecessary page elements, outsized image files… All these things can slow your website down significantly.
And you already know that even a tiny loading time delay can hurt your bottom line. They are not optimized for conversions.
You Need to Spend Money to Make Money (Here's Why)
The purpose of your website is to sell your products, and every page on it should be designed how to spend and make money in the aim of nudging the visitor towards the next step in the sales funnel. Its design should be consistent with your brand and help you stand out among the competition.
Moreover, free themes are often not tested thoroughly enough before the release, which means that they might have bugs, not work well on all browsers, not work well on all devices, etc.
Do you really want to spend hours on WordPress forums trying to fix some minor issue? Here are some WordPress themes we recommend checking out.
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Built by Tom Usborne, a developer from Canada. It is actively updated and well supported. Even a few Kinsta team members use GeneratePress for their projects. GeneratePress One of the great things about GeneratePress is that all the options use the native WordPress Customizer, meaning you can see every change you make instantly before pressing the publish button.
Built by Nicolas Lecocq, it is also actively updated and well supported.
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It is very lightweight less than 50 KB on frontend and offers unparalleled speed. Built by the team at Brainstorm Force, it is actively updated and well supported.
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Astra WordPress theme However, if you can afford it, then you might want to consider hiring a web designer or developer on a site like Codeable and getting a custom design that is tailored for your business.
Look for someone who has done work for similar businesses in the past say, if you have an online store, search for a designer who has worked with ecommerce companies before, etc. Nnjatrader binary options, make sure that they understand how design intersects with business and can explain how they are going to use design to help you make more sales in other words, they should have a solid knowledge of conversion rate optimization.